Free Advertising Ideas For Online Business

In today's economy it is important for every small business to utilize as many free advertising services as they can get their hands on. These ideas should make the advertising process a little easier.

Host a Contest or Event

This will open up new avenues for free advertising. There are many websites out there dedicated to informing people about contests and events that its members might be interested in. Charge a small entry fee to cover the cost of the prizes and you will get traffic from a group of people who might not otherwise find you.

Local Free Advertising

Call up a local newspaper to do a human interest story or business story for your company. Also, submit your own articles to local papers and magazines for consideration. This method of free advertising works best for non-metropolitan areas but it never hurts to try. The worst thing a person can tell you is no!

Search Engine Optimization (SEO)

Learning SEO techniques is one of the best free advertising techniques. A few tips include using only a couple keyword terms per page, maintaining a .5% -5% keyword density rate, utilizing your meta tags and image tags, creating and submitting XML sitemaps, as well as using keywords in your URL.

Personal Touches

Adding personal touches to your business is a great way to get repeat clientele or a good way to close a sale. Send personalized emails, newsletters about not only your services but also your family or friends, insert gifts with every purchase or even jot a quick thank you note and mail it to tell your customer that they really matter to you.

Free Article Submission

Submitting SEO rich articles to article submission sites can be a great way to advertise your website or services. Do not, however, submit the same articles that are on your website. Search engines penalize duplicate content. Instead you should rewrite a few of your articles first.

Link Building

The more inbound, one-way links your website has the higher it will rank in search engines. These inbound links work best if the websites linking to you are relevant to your main focus. These links are the only ones that search giant Google recognizes. To build links you can post blogs or guest blog for someone, submit articles and press releases for syndication, email webmasters, post in forums and comment on blogs. Remember that these links are not only for the search engines, they can also drive legitimate traffic.

Free Classified Advertising

Submitting a well worded link into a free classified can return decent traffic. Describe your website in an intriguing way and curious people will click your link.

Social Networking

Websites like MySpace and Facebook can be great sites to advertise through. You can build a website just for your business and advertise directly to your "friends". My personal technique for acquiring friends involves seeking out groups with an interest in my topic and requesting friend adds from those members. If you only request 20 -40 friends a day you will not likely be marked as spam. The key to getting friends is to type up a seemingly personal message without any links;

"Hi, I noticed you are a chef. My website is running a recipe contest. You should check it out!"

I've found that notes like this in a friend request results in about 1 of every 3 people I approach adding me as a friend. Once your friend list is established you can blog, email or post announcements about your business.

Social Bookmarking

A new trend in online advertising involves social bookmarking sites like Digg and StumbleUpon. See www.AddThis.com for your own social bookmarking button. It is now (practically) mandatory for all websites to allow for social bookmarking. If you have viral content on your website it can really pay off.

Viral Videos

Diet coke and mentos, exploding bathtubs, and bikes playing Guitar hero videos made for close to nothing. If you have a video camera it is worth a shot to try to post a viral video on YouTube. Of course this is no easy task. It is impossible to tell what will become viral. Other video options involve posting information relevant to your site. You can make a simple slideshow with music and text with Microsoft MovieMaker. Place a link to your site on your videos and in your profile. Over time you should reap results.

Free Alternate Directory Submissions

There are many online directories aimed at specific interests. These directories look to help consumers find the best websites and information available. To find these directories simply search a relevant term and "directory".

Spruce Up Your House by Gardening!

It’s a good time to start thinking and planning ahead for your garden. A neat and tidy front yard can enhance a property, but a beautifully planned one can really make an ordinary house look special.

Some accessories that will make your yard look really good can be very inexpensive. Most of us are on a budget, especially these days when we never know how much it will cost to fill up our gas tank. Sometimes at this time of the year, you can find last year’s garden accessories discounted. Benches or garden lights may be listed for sale before the new stock comes in.

There are some basic rules which apply to every garden. Before you start you should try and afford a soil test. This is quite inexpensive and either your local nursery or the Internet will tell you how to go about it. You can also buy do-it-yourself kits. The second thing is to dig compost into your garden, and now (winter) is a good time.

If you are having a soil test carried out, you will know from the results if you should add any other nutrition to your soil. A soil test will mean you will not be buying the ‘wrong’ shrubs, plants etc for your soil type.

There is one last thing that you should monitor: how long and where the sun shines on different parts of your garden. Plants can thrive without direct sunlight, but only if you plant a type that likes the shade. This can still include many bright, colorful plants (i.e. impatiens), so you can still brighten up dull areas.

Once you decide to buy, you do not want to waste your money by having the plants or shrubs die on you. The soil test will curb some of these mistakes. The other thing to do is to look up, on the Internet or from a book, your particular growing zone. If you live in an area where, for instance, you come into the ‘Hardiness Zone’, it will enable you to pick the type of plant that has the best chance of surviving in your type of climate.

Always put short and stocky plants in front of taller ones. Remember to check the expected height to know this information – do not decide by the height at purchase time. Remember that short and stocky plants are generally tougher and more resilient, so choose more of these.

Try to resist buying plants in bloom at the time of purchase. The ones that still have to bloom will probably be stronger for the transplant process. If you have more shady areas than you wish, think about drastically trimming a tree to get more sunlight onto certain patches. Remember that some plants like a lot of water, so group these together to make the watering less laborious for you.

There are many small accessories that will really make your yard stand out. Obviously a strategically placed bench -or chairs and small table- under a tree will look welcoming and relaxing. A small bridge can really enhance a yard, and you can use it as a focal point for a few reeds or grasses to give the impression of water. Or if you feel daring you can try digging your own long shaped pond. Instructions on this are easy to find in books or on the ‘net.

For cheap plants (in fact free ones!) buy a can of ‘rooting powder’ and offer to swap cuttings with your neighbors. It is not recommended to sneak out at midnight with your scissors in hand!!

Money Mastery – Three Easy Steps to Mastering Your Financial Destiny

When I was a kid I was constantly told, “We can’t afford that; we can ONLY get this; ask your dad if you can have that; you must save your money for a rainy day; start saving now for retirement.” Don’t get me wrong, I understand the intention of some of these messages and that they may even hold value for some folks but I also have learned that these statements can lead to potential financial paralysis.

By hearing those statements over and over again, I developed what could have been my Money Destiny. That Money Destiny led me to believe I would never have enough money, that I must always save and never spend, and that I was not financially safe. These messages repeated themselves in my mind every time I needed to make a money decision or anytime I thought about money. Soon thereafter I found myself resenting the “mean green” and at times wanting to rebel against it. Thank goodness I realized one day that should I continue down this same Money Destiny road, I was destined to have just enough (not plenty) or none at all for that matter or worry about money constantly, and stay in the middleclass.

When I noticed how I was making decisions that would keep me in the same place and never propel me forward financially, I knew it was time to bust my old patterns, break debilitating money-habits, and create a new money system, a new Money Destiny. Doing this was going to take some mental, emotional, spiritual, and physical work, oh yeah, and financial work as well! It meant I was going to have to stop listening to what I had been told all my years growing up as a child as well as stop playing the “tape recording” of these messages over in my mind. It also meant I was going to have to buck this old system every time it flashed before my eyes! My intention in sharing this article with you is to help you break down your conditioned mindset and build it up with a new one that actually works with you and not against you. This is a mindset that YOU are going to create, nobody else will be creating it for you. Isn’t that exciting?

So what does mastering money look like? Mastering your money literally boils down to one thing: your mindset. Have you ever noticed that when your bills are paid off for the month and you have some extra “bread” in savings, you are just bouncing around the planet like you are rich (even if you aren’t)? However, on the contrary, have you noticed that when you don’t have enough to make ends meet and you’re struggling to figure out where the next dollar will come from to pay your rent or mortgage, you never seem to see the light? And, have you ever noticed that you actually decided, either consciously or subconsciously, which of those scenarios would play out in your life?

What I would like for you to do is sit for a moment and put yourself into both situations. First, visualize yourself in the moment when you have no money, nothing in the bank, in fact you may be in the negative. You’re not going to be paid for another week and all of your bills are due yesterday. What is the first feeling that you notice? Desperation, anger, frustration, helplessness? Take a quick note of that. Now, go to the visual of having money in the bank, all bills paid off and in essence you feel free. You have extra money to do what you would like and everything seems to be going right in the world. Again, take note of the first feeling that pops up for you when sitting in this visualization.

Let’s take an even further step. Picture that you are in control of both scenarios. You actually designate or choose which will happen in your life. And, you actually choose the same scene over and over again. Which do you choose? Do you choose the visualization with lots of money and financial freedom or do you choose the daunting visual? I venture to guess you wish to choose the one of Money Mastery.

The concept of Money Mastery has to do with having a destiny when it comes to money. Some folks actually are destined to be rich, middle class or poor. For most of us, we witnessed how our parents behaved with money, listened to things they said and then modeled after them. If our parents were rich, we figured as adults that we, too, had the right to be rich. If our parents were poor, we grew up thinking we did not deserve to have more money so we followed in the footsteps of our poor parents.

I am here to tell you that you don’t have to follow in anybody’s footsteps when it comes to mastering money except your own. Today, you get to decide your new Money Destiny in just three steps.

Step One: Change Your Money Talk-

As I stated earlier, mastering money has to do with your mindset so if you have been saying repeatedly, “I don’t have enough money” or “I need more money” then I venture to guess you haven’t had enough money for quite some time. So, I challenge you to begin saying(even if you don’t believe it in the moment, trust me, you will learn to believe the following statements wholeheartedly), “I have plenty of money,” or “I am grateful for the money I have,” or “Money is a precious gift.” These are simple statements yet extremely meaningful. These affirmations are packed with power! And here’s why: when we hear ourselves say something, we generally believe what we say-whether it is good or bad-we believe it! Thus, if you are constantly saying, “Money is a precious gift and I am grateful for it,” somehow your mind hears that statements and translates it into action. Before you know it you are taking action to have more money in your life or better yet, money is finding its way to you and you did not even lift a finger!

Do you see where I am going with this new verbiage? Positive thoughts become positive feelings which lead to positive actions that grant you positive results.

Step Two: Change Your Money Feelings-

If you feel badly about money all the time you will not get money in return or worse yet, you will spend it like water because you want to get rid of the bad feeling. Makes sense, right? Therefore, it is imperative to change your Money Feelings.

Here’s an exercise: Take out a one-dollar bill. Look at it, in fact, examine it. Notice what you like about the one-dollar bill. Is it the color, the images printed on the bill or perhaps it is what is stated on the bill. I want you to find at least two things you like about the dollar. Now, sit there for a moment and FEEL what you like about it. It may help you to close your eyes and just be in the feeling, be in the moment. Now, think about what you can get for just one dollar. Maybe an apple, a banana, an orange. Maybe a pack of gum or two packs of gum even? You can give a tip to somebody after buying a coffee or you can get change for your one-dollar bill and put money in the meter to prevent getting an expensive ticket. Do you see how far that one dollar went? Did this give you a new feeling and new perspective about that bill? For what appeared to be a small bill it certainly turned into big things, didn’t it?

The idea here is to constantly associate positive feelings with money in order to get more of it. Let me give you another example. I used to get angry every month when I had to pay the bills. I would say to myself, “I get so angry working so hard for my money only to turn around and give it over to somebody else.” Then one day it dawned on me that I should be grateful that I have the money to pay the bills in the first place! Suddenly I reframed my thinking to state,”I make plenty of money to pay my bills every month.” And believe-it-or-not, I no longer resent that time of the month when I have to pay bills and more money has been coming my way.

Step Three: Change your Money Behavior-

If when you get your paycheck and you turn right around and spend it then I am going to challenge you to pause for a moment and not take the same action. In fact, I am going to ask you to replace that action with a new action: Paying yourself first. What I suggest to my clients is that they take at minimum 10% of their paycheck and pay themselves first by putting it in a savings account, retirement account or money market account. What is better is if you can automate this so you never even see that 10%. These days, most banks or employers offer an automated savings plan whereby they take whichever percentage you desire and they put it into whichever account you want. This is a great way to begin paying yourself.

Now if you are the type who never spends a dime, I ask you the question, “What exactly are you saving for?” Don’t get me wrong, I am not encouraging you to not save your money, but I am encouraging you get really connected to what exactly you are saving for. If you are saving in case of an emergency rather than for freedom, excitement, purpose, joy, or love, realize what will manifest is an emergency. My challenge to you then is to change the reason for your saving.

When we stop and really think about the phrase, “Money Talks” we realize just how truthful that is. What’s important to note is that we have the power to dictate the conversation with and about money so that it is either a rich conversation full of financial freedom and joy or it is a poor conversation wrought with desperation, frustration and debt. Here, you have been given three powerful steps to Money Mastery. My question to you: Which conversation will you now be having?

An Overview – How Important is Telecommunications in E-Commerce and On-Line Business World

Telecommunication is the term use to refer to a vast array of communication technologies that send information over distances. It is one of the enabling technology behind the internet.

Telecom infrastructures and equipment transmit and receive information or voice and data packets over different modes over very long distances.

Telecommunication is a broad term as it also covers not only data communication such as the internet but includes voice telephony as well. Land line, mobile phone, satellite phones and even Voice-over-Internet Protocol (VoIP) are forms of voice communication under telephony technologies. Without Telecommunication services all e-commerce and internet business-related activities would come to a grinding halt.

There are now a vast array of telecom services that connects all type of devices including computer networks, public telephone networks, television networks and radio networks.

Telecom companies are like hauling companies. They can haul information from one point to another and vice-versa. It can dedicate one particular communication channel to connect a private computer network of one company say to its branch’s computer network located in another country. The service is called international lease line service. Telecom companies offer a variety of service, voice and internet access services are most in-demand.

To get the best and cheapest telecom service, check-out this page on best voice and internet rates. The importance of finding the best telecom service should be stressed especially for start-up internet business.

As mentioned, the internet is a system that interconnects computer networks across the globe and its telecommunication that makes possible.

The internet is a public network free for use by anyone. Users of the internet however will have to pay telecom companies for the service of bringing internet access to their areas and for providing value-added service. Telecommunication companies have to invest millions of dollars on telecom infrastructures

In rural areas,less-populated or less-dense areas, reliable access to internet is a major problem. Despite widespread advances in communication such as GSM/CDMA, Fiber Optics, Satellite and Wireless Systems, some areas are making do with low-speed dial-up access.

Internet business needs access to reliable telecommunication services (e.g- telephone and broadband internet access is essential). Access to voice and data communication is hard especially in rural, remote and isolated areas. Few telecom companies dare to venture in because of very low potential return on investment. Telcos just won’t expand in areas with low projected return on investment.

Internet access via satellite or VSAT is the easiest but not the most cost-effective way due to high cost of subscribing a VSAT service.

In remote regions, local communities and entrepreneurs bonded together to put up a local communication systems in order to have access to telephone and the internet. You can find telecentre or community technology centers that serve as communication hub for the community in remote places.